Back

Rebecca Lennie

Consultant Details

Expertise

  • Hospitality & Leisure
  • Healthcare & Life Science
  • Food & Beverage

Overview

In my current role I work through business growth programmes, and through direct engagement, to mentor SMEs based in Northern Ireland, Great Britain and the Republic of Ireland through the business areas detailed below. With over 9 years of experience working with SMEs within the Food and Beverage Sector, I have mentored them through the design and production of marketing materials, new product development, the identification of and research into export markets such as Ireland, US, Germany and GB, as well as the domestic NI market. I have assisted in segmenting those markets and identifying sales opportunities (and coaching companies so that they can replicate this process in the future). Recently I have also mentored a number of companies who were specifically targeting the ROI market. This project resulted with NI companies being listed with buyers such as Tesco and BWG. In the hospitality and leisure sector I specialise in product and service development, market research and segmentation, and the development of marketing strategies. Recent projects have included working with an NI based guesthouse targeting opportunities with Film and TV companies with upcoming projects in Belfast and the surrounding areas, and producing materials that could be sent to potential clients in introductory emails. Another recent project has involved business planning for a new café franchise model – this focused on conducting case studies of similar café models, compiling infrastructure costs and forecasting financial information. In regards to the healthcare and life sciences sector I have worked with a number of companies targeting sales opportunities is both ROI and GB. These have included domiciliary care providers, manufacturers of healthcare related products, companies targeting the wellbeing sector and a local beauty company. The assistance provided has ranged from tendering assistance to market research and sales prospecting in target markets.