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Julie Taylor

Consultant Details

Expertise

  • ICT
  • Healthcare & Life Science
  • Food & Beverage

Overview

Years of experience: 25 years experience – 18 years gained in industry and 7 in private consultancy

Relevant experience:
  • Lead consultant for Invest NI Export Development Service in Life Sciences sector.
  • Marketing Consultant for Digital Pathology (ict) company – developed and implemented marketing strategy, set up marketing department and rebranded company.
  • Export and Marketing Consultant for agri-nutrition company – developed and implemented export/ marketing strategies, sourced 10 global partners in 6 months.
  • Head of International Business for medical company – grew sales from £5m to £12m
Specialist areas:
  • Export Strategy: market analysis, competitive analysis, routes to market, market entry strategy, barriers to entry, culture, meetings set up, itinerary planning.
  • Marketing: marketing strategies, marketing communications (marcomms), market intelligence, competitor intelligence, marketing campaigns.
  • Market Research: market analysis, potential partner/customer research, competitive analysis
  • e-Marketing: e-newsletters, email marketing, blogs, Twitter, Linked In, SEO.
  • Branding and rebranding
  • Business Development – sales planning, sales calls.