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Geoff Wilson

Consultant Details

Expertise

  • Sport & Entertainment
  • Other
  • Hospitality & Leisure
  • Digital Media

Overview

I am a marketing professional with over 17 years’ experience with a wide range of businesses, from Corporate to SMEs. I am on the board of the Chartered Institute of Marketing in Ireland and have won awards such as Marketing Director of the Year in 2009 and UK SME Marketing Award Winner in 2010.
  1. Sports and Entertainment
I have been Head of Marketing and Communications at the Irish FA since August 2005 as well as strategic advisor to the Ulster Grand Prix since February 2009. I have also worked as a consultant for FIFA and UEFA internationally since February 2008.
  1. Digital Media
I was personally responsible for the digital marketing channels at BT in Northern Ireland and used a wide range of online platforms such as web sites, email, viral campaigns and texting. During my time at the Irish FA, I have developed a digital media strategy and social media plan. I have worked directly with Twitter in the UK.
  1. Hospitality and Leisure
Since joining the Irish FA I have developed hospitality programmes for all home games at Windsor Park. I also advise other FA’s across the globe on implementing a hospitality programme for additional revenue. In addition, I am on the board of Tourism Northern Ireland.