Daniel McCarry

Expertise

•  ICT
•  Hospitality & Leisure
•  Digital Media

Overview

Daniel McCarry is a digital marketing strategist and consultant based in Belfast and working extensively throughout the island of Ireland. Since launching his own consultancy, Counter Digital, in 2015, Daniel has worked with a large portfolio of both public and private sector clients. Daniel specialises specifically in generating sales, leads, website traffic, and consumer engagement through a variety of digital marketing tools including social media, paid advertising campaigns, SEO, email marketing and more. Previous clients and projects include multiple councils in both Northern Ireland and the Republic of Ireland, large tourism bodies, property developments, national food/beverage brands, national sports brands, chemical engineering firms, structural engineering firms, retail, e-commerce, and more. Daniel has studied with Queen’s University, Ulster Business School, Belfast Met Business School, the Institute of Leadership and Management (ILM) and the Chartered Institute of Marketing (CIM), and currently sits on the Student Advisory Committee of CIM Ireland.