Ciara MacNeice

Expertise

•  Food & Beverage
•  Engineering

Overview

Ciara is a highly experienced market research, sales and marketing consultant. She is the owner of MacNeice consulting since 2011 and worked with a market consultancy firm for 10 yrs previous to starting her own business. Ciara has worked with over 500 micro businesses, the majority of which are developing their business on a cross border basis.

Examples of programmes that she has mentored on include; Tradelinks, Survive & thrive, Steps to work self-employment programme and various cross border export related programmes.

Food and beverage sector, engineering sector and environment & renewables – within these sectors, Ciara has worked with many clients and has conducted the following projects:

• Market research into the viability of new product launches
• Secured secondary research into market size, trends, segment growth and forecasts.
• Conducting primary research with potential prospects to secure information on buying patterns, purchasing patterns, criteria for new suppliers and interest in a potential meeting.
• Development of new target sectors
• Development of prospect databases
• Developed market entry plans recommending the best distribution strategy, price and marketing strategy for the business.